Colette Casey

Colette Casey is an accomplished marketing and digital analytics professional with extensive experience in developing and managing digital strategies across various global markets. Currently serving as the Global Digital Analytics & SEO Manager at Mary Kay Inc., since February 2015, Colette focuses on acquisition strategies, performance measurement, and optimization through tools like Google Analytics and A/B testing. Prior to this role, Colette was the Lead Digital Marketing Specialist at Amway, where digital strategy for North and South America was spearheaded. Colette's earlier career includes positions as a Marketing and Communications Consultant and Director of Marketing and Public Relations, where expertise in public relations and integrated online branding was demonstrated. Colette holds a BA in Communications from Eastern Washington University.