Barbara H.

Barbara H. has a diverse work experience in marketing and management roles. Barbara currently holds the position of Senior Manager, Commercial Marketing at Mast-Jägermeister US, Inc. since July 2018. Prior to that, they worked as a Trade Marketing Manager at the same company from February 2018 to July 2018.

Before joining Mast-Jägermeister, Barbara worked for The HEINEKEN Company for a significant period. Their roles included Commercial Marketing Manager, where they focused on Casual Dining and National Chain Accounts and developed programs, activations, partnerships, wait staff training, and sampling from July 2016 to February 2018. Barbara also served as a Shopper Marketing Manager, responsible for national program development, product and package innovation launch strategy, and execution from October 2015 to July 2016. Barbara's experience also includes being a Merchandising Manager, where they developed display and visibility standards for off and on-premise channels from October 2010 to October 2015.

Barbara's earlier role at The HEINEKEN Company was as a POS Development Associate, where they managed BTL program development and ordering of POS materials from May 2008 to October 2010. Barbara also worked as a Coordinator, National On-premise Accounts; Sales Strategy and Channel Activation, providing business performance reporting and sales support from March 2005 to May 2008.

Prior to their time at The HEINEKEN Company, Barbara worked as a Manager for Uncle Jack's Sauces and Marinades at Nu-Old Restaurant Group. In this role, they were responsible for sourcing packaging and maintaining inventory from June 2003 to October 2004.

Barbara H. holds an MBA degree in Management, which they obtained from Iona University between 2003 and 2005. Prior to their MBA, they completed their undergraduate studies at the same institution, earning a BBA degree in Business Management from 1999 to 2003. In addition to their academic qualifications, Barbara has obtained certifications such as "BLAZE / torch™ Next Commerce Leadership" from firstmovr in November 2022, and "Retail Media Accelerator 2021" from the Path to Purchase Institute in January 2021.