Heather Kozera (Mrozek)

Vice President, Customer & Trade Marketing at Mast-Jägermeister US, Inc.

Heather Kozera (Mrozek) has a diverse work experience spanning over two decades. Heather began their career as an Account Executive at BrannWilton, where they executed media and contributed to ad campaign strategies for clients such as IBM and Fleet Bank. Subsequently, Heather joined Euro RSCG 4D as an Account Supervisor, working with clients like Canadian Tire Bank, Fleet, Volvo, and Diageo. In this role, they developed marketing plans, monitored creative development, and collaborated with creative teams on collateral development.

Afterwards, Heather took on the position of VP Management Supervisor at Euro RSCG 4D, where they oversaw the daily operations of two satellite offices. Heather also played a key role in developing a new marketing model for Thomson Learning and integrated new client processes into the agency. Later, they joined HAVAS Worldwide Digital/Euro RSCG 4D as a VP Account Director, growing the business and expanding the agency's responsibilities for the Diageo account.

In 2013, Heather joined Mast-Jägermeister US, Inc., starting as a Director of Digital Marketing. Heather worked closely with brand teams and agencies to develop and execute digital media strategies for brands like Jagermeister, Casamigos Tequila, Gekkeikan Sake, Monkey 47 Gin, and American Harvest Vodka. Heather championed "digital first" thinking and provided thought leadership for the adoption of emerging technologies. Heather eventually moved up the ranks to become the Vice President of Integrated Marketing and Services, where they continued to drive impactful marketing initiatives. Currently, Heather holds the position of Vice President of Customer & Trade Marketing at Mast-Jägermeister US, Inc.

Heather Kozera (Mrozek) pursued their education from 1995 to 1999 at West Virginia University, where they completed a Bachelor of Science in Business Administration. Heather'sfield of study focused on Accounting and Marketing.

Links

Timeline

  • Vice President, Customer & Trade Marketing

    December, 2019 - present

  • Vice President, Integrated Marketing and Services

    August, 2017

  • Director Digital Marketing

    January, 2013

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