Willy Shine

Willy Shine has a diverse work experience in the bartending and beverage industry. Willy founded Willy Shine Consulting in 2010, which is a Bartender/Consumer Engagement Agency and Full-Service Bar & Beverage Solutions Company. At Willy Shine Consulting, they focused on bar and restaurant consulting, bartender and liquor sales education, live experiences, cocktail events, and social media. Their role involved creating engaging experiences and lasting memories for clients.

In 2015, Shine joined Mast-Jägermeister US (formerly known as SFIC) as a Brand Meister. In this role, they traveled across the country leading the development of Jägermeister's trade education program. Willy was responsible for teaching, entertaining, and training the spirits community, consumers, the media, and distributor partners.

Prior to that, Shine worked as the USA Bartender Education and Brand Advocacy Consultant for Appleton Estate Jamaica Rum from 2008 to 2015. Willy played a crucial role in educating bartenders and advocating for the brand.

Shine also has experience as the founder of Contemporary Cocktails, Inc, which they established in 2006 and operated until 2010. Additionally, they worked as a Bar Manager at BED Bar & Restaurant from 2004 to 2007, where they managed the beverage program and led a team of bartenders.

Throughout their career, Shine has demonstrated a passion for the industry and a focus on creating memorable experiences for both clients and guests.

Willy Shine attended Wentworth Institute of Technology from 1991 to 1993, studying architecture. The information does not mention whether they obtained a degree in this field.