Maria Antónia Saldanha is an accomplished professional with extensive experience in communications, marketing, and leadership roles across various industries. Currently serving as the Country General Manager at Mastercard since March 2021, Maria focuses on advancing the company's leadership in innovative technological multi-rail payments. Previous roles include Director of SIBS PAYFORWARD at SIBS, where Maria established an innovation program to bridge the gap between startups and large corporations, and Vice President of the Digital Economy Association (ACEPI), promoting eBusiness in Portugal. Maria also has a strong background in crisis communication and brand management, having held leadership positions in notable institutions such as NOVO BANCO and SOS Children's Villages. Academically, Maria holds degrees in International Relations and Public Relations, along with various executive education qualifications in marketing and digital transformation.