Alex Solar

Alex is an expert technology resource manager, developer and marketer. He has extensive experience in quickly growing companies to critical mass thanks to the implementation and development of smart-not-costly marketing automation systems and agile technology platforms. He's taken a passion for creating high-end analytic services on a bootstrapped budget, and has developed multiple complex mechanisms to acquire clients in some of the most unexpected platforms.

In the past, he's been successful at building and exiting a lead acquisition technology company – fully bootstrapped and consisting of only 5 employees. Who, by leveraging technology, were able to operate as if they had a large workforce of 30+. Mainly, through the use of automation and good digital marketing content. Alex prides himself in developing beautifully designed and agile tech solutions that can pack a punch and generate extremely good results with very low budgets.

Alex spent a number of years interning for one of Austin, TX's largest startup accelerators while in college. After graduating, he decided to take a stab at learning the ins-and-outs of corporate America. At his first corporate job, as a marketing manager at a large national roofing firm, he lead the efforts to create outside marketing campaigns to approach homes where roofs had been previously replaced in order to offer solar energy panel upgrades.

Unfortunately, and due to the fact that residential solar energy was pretty nuanced at the time, the conversion results were low at best. Additionally, there were little to no efforts being made by companies to produce digital marketing and breakthrough ideas to leverage technology to acquire leads were often ignored – instead, opting for antiquated systems such as canvassing.

One day, Alex came up with an idea. He built an online platform to, first and foremost, help educate prospects into making informed decisions about whether or not solar was right for them. He based the user acquisition strategy in helping them estimate their potential savings at no cost and then offered risk-free, zero-commitment, online quotes from vendors and installers who would bid for a prospect's business. Prior to launching their service, the only process to find out the price of a solar system involved scheduling a highly-invasive, in-person, consultation with an installer. They would, then, send a sales representative to visit a prospect's home and quote, slash aggressively attempt to sell, a system. If one wanted a second quote it meant scheduling a second appointment. So on and so forth.

Alex decided to leave the company and start his own company offering the Bright platform. They quickly developed a second iteration of the site, added more functionality and accuracy to the estimates, developed a mobile app and added 2 sales reps. In a year, they had contributed to converting 13% of the Greater San Diego Area into solar energy and were quickly launching more verticals in Texas, Arizona and Nevada. Then, in the midst of opening a new market in Texas, they were approached by America's largest solar energy installer with an acquisition offer. The software would later complement a large portion of the code being used today by some of the largest online solar estimators in the Country.

Today, Alex is working on his next project. Transforming the future of Manufacturing through the use of technology. He wants to implement the things he has learnt when updating other industries to help manufacturers achieve their highest performance at a low cost.