Caroline Newby

Caroline Newby has a diverse work experience in marketing and branding roles across various companies. Caroline has recently worked at Matillion as an Account Based Marketing Campaign Manager, where they supported the execution of targeted multichannel ABM entitlements and cross-channel campaigns. Prior to that, at Experian, they served as an Account Based Marketing and Demand Generation Manager, creating demand and building a pipeline through the development and implementation of an ABM program. Caroline also worked at Tapad, where they supported global sales, product, and brand efforts. Earlier in their career, they held roles at Dianomi, Amazon Beauty® Inc., Curalate, Wilhelmina, David Milosevich Casting and Consulting LLC, and GHURKA, gaining experience in marketing, social media coordination, content curation, modeling, and e-commerce.

Caroline Newby holds a Bachelor's degree in Direct and Interactive Marketing from the Fashion Institute of Technology. Caroline also obtained an Associate's degree in Fashion Business Management from the same institute. Additionally, they participated in a study abroad program at Canterbury Christ Church University in England. Caroline has obtained several certifications, including ABM Certification: Advanced, ABM Certification: Foundations, and Account-Based Experience ABX Certification from Demandbase. Caroline also holds certifications in Designing a Presentation, Google Universal Analytics Essential Training (2020), How to Tell Stories That Win Market Share, and Speaking Confidently and Effectively from LinkedIn. Moreover, Caroline is certified in Marketing Foundations through the Edge Academy from The Trade Desk.