Shira is responsible for all the marketing activity and strategy of Matrix, across all divisions and subsidiaries. She leads a range of cross-organizational marketing initiatives, including marketing communications, digital communications, public relations, corporate image, events and more. Before being appointed to this position in 2014, Shira served for eight years as marketing manager of the Matrix software products division.
Prior to joining Matrix, Shira worked as a producer at People & Computers; as a business consultant at Paradigm Language Support (Sao Paulo); and as a welfare manager at Orange.
Shira holds a BA in sociology & anthropology from Tel Aviv University.
Current role