Ewa Bielawa

Ewa Bielawa is a seasoned marketing professional with extensive experience in brand management and strategic marketing, currently serving as Senior Brand Manager for Barbie at Mattel, Inc. since June 2013. Key responsibilities include developing short and long-term brand strategies, overseeing media and PR initiatives, and implementing comprehensive marketing plans for product launches. Ewa has previously managed various well-known brands like Scrabble, Uno, Fisher-Price, and Hot Wheels, showcasing expertise in A&P budget management, market research, and competitive analysis. Prior experience includes roles such as Regional Campaign Planner at Oriflame Cosmetics and Marketing Project Manager at World-Link Solutions Inc., complemented by a Master's degree in Economics from Katolicki Uniwersytet Lubelski Jana Pawła II. Ewa's diverse skill set spans people management, strategic collaboration with global and regional teams, and delivering impactful marketing presentations.