Julianna Vieira

Julianna Vieira is an experienced marketing professional with a strong background in brand management and product marketing across various prominent companies. At Mattel, Inc., Julianna serves as Senior Marketing Manager for Universal, Warner Brothers, and new intellectual properties, in addition to managing the Polly Pocket Doll brand. Previous roles include Senior Product Marketing Analyst at Sony Brasil and Product Marketing Supervisor at Zatix S/A. Julianna began their career at public relations agencies as a Marketing Analyst and completed an internship in Product Marketing and Communication at Caterpillar Inc. Educational credentials include an MBA in Marketing from FIA - Fundação Instituto de Administração and a degree in Communications from Universidade Metodista de Piracicaba.