Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Consumer Goods

Mattel

Ynon Kreiz

Krista Berger

Rajesh Hurkat

Julia Silyuntseva

Sarah Jones Goulet

Tony Chang

Kendy Flores

Jon Masse

Baskar Rajagopal

Alvaro S.

Larry Kemmerling

Karbagamoorthy D.

Francisco Bernal

Austin Laliberte

Khay H.

Karen Ancira

Sanjay Luthra

Keith Saucier

Jesse Ross

Henrik Mansson

Josh Silverman

Robert Best

Jonathan Anschell

Catherine Frymark

Roberto Isaias

Robbie Brenner

Steve Totzke

Anthony Disilvestro

Lisa Mcknight

The Marketing and Consumer Insights team at Mattel focuses on understanding and anticipating consumer behavior and preferences to drive strategic marketing initiatives for the company's iconic brands. They conduct market research, analyze consumer data, and develop targeted marketing campaigns to enhance brand positioning and engagement. This team collaborates with various divisions to ensure that products and experiences resonate with customers globally, ultimately supporting Mattel's mission to inspire and entertain children through play.

Marketing and Consumer Insights

Design Team

Finance

Operations and Product Management

Marketing and Consumer Insights

About

Team members

Other teams at Mattel

Design Team

Finance

Operations and Product Management