Paul Yang

Paul Yang is an experienced marketing professional with a strong focus on user acquisition and performance marketing. Currently serving as Lead User Acquisition Manager at Mattel163 since August 2022, Paul conceptualizes and optimizes user acquisition campaigns, leads UA reporting, and collaborates with cross-functional teams to drive campaign performance. Prior roles include Performance Marketing Manager at MobilityWare, where Paul managed diverse marketing initiatives, and Online Marketing Manager at San Manuel Casino, where significant increases in web traffic were achieved. Paul holds an MBA and a BS in Business from the University of California, Riverside, further enhancing expertise in marketing strategy and execution.