Tinky Xu

Tinky Xu is an experienced ecommerce professional currently serving as the Ecommerce Director at Max Mara Fashion Group since November 2021. Previously, Tinky held the position of Ecommerce Associate Director for Greater China at TUMI from August 2017 to November 2021, and was the Ecommerce & CRM Manager at Officine Panerai from May 2016 to August 2017. Tinky also worked at SEPHORA as an E-Commerce Program Manager, where responsibilities included overseeing various ecommerce projects and managing the Sephora Wechat initiative. Earlier in the career, Tinky served as an Ecommerce Account Manager/Operation Manager at arvato systems, contributing significantly to major accounts like Sephora and P&G by optimizing operations and enhancing revenues. Tinky's experience also includes roles as Congress Assistant at ICLEI World Secretariat, Marketing Specialist at M&G Stationery Company, and a Journalist at Deutsche Welle. Tinky Xu holds a Master’s degree in Social Science from The University of Göttingen and a Bachelor's degree in Journalism from Fudan University.