Adrianna Yates

Adrianna Yates has a diverse work experience in the field of media strategy and marketing. Currently, they are working as an Associate Director of Integrated Media Strategy at MayoSeitz Media, where they develop and implements strategic media plans for high-profile accounts in healthcare, education, and tourism. Their responsibilities include defining objectives and tactics, collaborating with buying and reporting teams, using research tools, and serving as the day-to-day lead for clients. Prior to this, they held roles such as Supervisor and Senior Integrated Media Strategist at MayoSeitz Media.

Before joining MayoSeitz Media, Adrianna worked at Drexel University as the Associate Director of Digital Strategy. In this role, they supported the university's enrollment and retention goals by aiding in the development of media strategies and planning digital campaigns for admissions and student life. Adrianna also contributed to Drexel's national brand campaign by collaborating with stakeholders across the university.

Earlier in their career, Adrianna worked at AH & Association Headquarters as an Associate MarCom Manager and MarCom Coordinator. In these roles, they created marketing strategies for nonprofit accounts, planned media campaigns, and oversaw project timelines and account management functions.

Overall, Adrianna Yates has a strong background in developing and implementing media strategies, collaborating with cross-functional teams, and supporting clients in achieving their business goals.

Adrianna Yates holds a Bachelor of Science (B.S.) degree in Strategic Communications from West Virginia University. Adrianna has obtained additional certifications in Facebook Certified Media Planning Professional, Google Ads, and Google Analytics.