Shashi Gupta is a seasoned digital marketing professional with extensive experience in performance marketing, team leadership, and strategic campaign management across various industries including Gaming, Real Estate, E-commerce, and BFSI. Currently serving as a Sr. Account Manager at M&C Saatchi Performance since October 2021, Shashi leads a team of eight, manages significant billing amounts, and collaborates with diverse internal teams to optimize marketing strategies. Prior roles include Marketing Operations at Gameskraft, where Shashi achieved substantial cost reductions and revenue increases, and Sr. Paid Media Specialist at RoofandFloor, contributing to a remarkable 300% revenue growth. Shashi's earlier positions encompassed digital marketing management and strategic campaign execution across multiple companies, complemented by an MBA in Marketing from Assumption University of Thailand and a BTech in Computer Science from PSIT Kanpur.
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