Genevieve Friesen

Director, Sales Strategy & Planning - North America Appetizer Business at McCain Foods Canada

Genevieve Friesen has a background in strategy, sales, and consulting, with experience at McCain Foods, McKinsey & Company, The Ashton Partnership, and Boxfish Consulting. Genevieve holds a Bachelor of Science in Chemistry from McGill University and a Master of Business Administration in Change Management from the London Business School.

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Vice President, Strategic Business Development