Lorena Figueroa Schmidt

Lorena Figueroa Schmidt is an experienced strategic planner and educator with a robust background in communication and marketing. Currently serving as a Docente at Universidad Finis Terrae since July 2024, Lorena teaches Strategic Planning for third-year Advertising students. In addition, a Senior Strategic Planner at McCann Santiago since April 2022, contributions include developing branding and communication strategies for Nestlé Chile and Mastercard in multiple countries. Previous roles span positions such as Social Media Strategist at Cheil Chile and Strategic Planner at Dittborn & Unzueta, with extensive expertise in trend analysis, campaign strategies, and social media dynamics for high-profile clients like Fiat Chrysler Automobiles and LATAM Airlines. Lorena holds a degree in Publicity and Business from Universidad de Santiago de Chile and has pursued further education as a student in Design and Business Administration.