Abhijith Shetty

Abhijith Shetty is a seasoned marketing professional with extensive experience in brand strategy and planning, currently serving as Vice President - Brand Strategy and Planning at McCann Worldgroup since August 2021. In this role, Abhijith leads a team focused on major blue chip accounts, overseeing activities such as brand positioning, consumer research, and creative briefings. Previously, Abhijith held key positions at Dentsu, where responsibilities included developing brand strategies for prominent clients like Toyota and ITC, and at Digit Insurance, focusing on customer marketing and brand imagery. Abhijith's early career included significant roles at renowned agencies such as MullenLowe Lintas Group and Leo Burnett, directing communication strategies and managing multi-regional campaigns. Abhijith holds a PGDM in Advertising Management from the Mudra Institute of Communications, Ahmedabad, and a B.E. in Computer Science from R N Shetty Institute of Technology, Bangalore.