Camelia Bentahar

Camelia Bentahar is a Marketing and Consumer Insights Manager at McCormick & Company since June 2024, with a previous role as Consumer & Sensory Insight Manager - Innovation at BRITVIC PLC from October 2020 to June 2024. At BRITVIC, Camelia served as a liaison between R&D, Marketing, and Consumer Insights, utilizing sensory science to drive innovation. Prior experience includes positions at Coty as a Research Development Project Engineer, where responsibilities involved developing analytical tools and managing clinical studies, and various internships focused on R&D and sensory product development at Clarins Group, Ecole Centrale Lyon, and in a student exchange program in Argentina. Camelia holds a Master’s degree in Mechanical Engineering specialized in sensorial from Centrale Lyon ENISE, obtained in 2019.