Vivian Chen

Vivian Chen, MS, currently serves as the Director of North America Marketing & eCommerce at McCormick & Company since June 2022. Prior to this role, Vivian held key marketing positions at The Kraft Heinz Company as Head of Marketing for Foodservice and at Northwestern Mutual as Senior Director for Multicultural Markets. With extensive experience at McDonald's from 2005 to 2017, Vivian focused on brand marketing, product innovation, and multicultural strategies, receiving accolades such as "Marketer of the Year" for the "#MyinspirAsian" campaign. Academic credentials include an Executive Program in Digital Marketing from The University of Chicago Booth School of Business, along with a Master of Science in Hospitality Marketing from Purdue University and education from Northwestern University's Kellogg School of Management.