Wilhelm Baldia possesses extensive experience in communications and impact management, currently serving as the Head of Impact at McDonald's Österreich since December 2017, where responsibilities include overseeing the impact agenda across various sectors including Communications, Government Relations, and Sustainability. Prior to this role, Wilhelm held significant positions at Austrian Airlines as Spokesman, focusing on media relations and event planning, and at PayLife Bank GmbH as Licensing Specialist, providing support to credit card holders and overseeing training programs. Early career experience includes roles as Communications Officer at Investkredit Bank AG and Human Resources Assistant at Nestle S.A. Wilhelm holds a Master of Arts in Communication Management from FHWien der WKW and a Bachelor of Arts in European Economy and Business Management from Fachhochschule des BFI Wien.