Jayson Powers

VP Digital at MDG

Jayson Powers has a diverse work experience spanning multiple industries. Jayson is currently working as the VP Digital at MDG since 2022. Prior to this, they served as the Business Unit Leader at Marketing by Dental Whale from 2021 to 2022. In this role, they were responsible for product design, management, and daily operations, driving improvements in marketing performance and customer experience.

Before that, Jayson worked at Zimmerman Advertising from 2015 to 2021, holding various roles including Director, Consumer Activation, Experience Technology Manager, and Digital Project Manager. Jayson led cross-functional teams focused on website management, innovation, and web development projects. Additionally, they implemented web accessibility standards and utilized tools like Jira and Shopify.

In 2015, Jayson founded Salt Wind Solutions, a business consultancy specializing in digitizing workflows and optimizing digital brand experience. Jayson served as the Managing Partner and collaborated with business leaders to identify technological solutions.

Earlier in their career, Jayson held positions at The Lotto App as the Director of Operations, TEKsystems as a Technical Recruiter, and served as an Instructional Design Consultant at Kaplan University in partnership with TEKsystems. Jayson also worked as a Customer Service Representative at Mutual of America, where they assisted plan participants and collaborated with IT and Marketing departments to enhance the company's website and advertising. Additionally, Jayson worked as a Financial Advisor at AXA Advisors, LLC.

Jayson Powers completed a Bachelor's Degree in Anthropology at Davidson College from 2003 to 2007. In addition to their degree, they obtained several certifications such as Product Management: Building a Product Strategy from LinkedIn, Product-led Certification from Mind the Product, Technical Product Management from LinkedIn, Certified Scrum Product Owner® (CSPO®) from Scrum Alliance, and Google Project Management Certification from Coursera | Google. Jayson also received certifications in Scrum: Advanced from LinkedIn, Customer-Centric IT Strategy, Design Thinking for Innovation, Digital Product Management: Modern Fundamentals, Digital Transformation, and Specialization: Leading the Modern Day Business, all from Coursera. Furthermore, Jayson Powers obtained the CompTIA IT Operations Specialist – CIOS Stackable Certification in May 2013 and the CompTIA Network+ ce Certification in February 2013. There is an additional certification for the Blockchain Specialization, but the month of completion is not specified.

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