Patricia Velayo

Patricia Velayo has worked in the advertising and marketing industry since 2016. Patricia began their career as a Marketing Intern for Mommy Mundo in 2016. In 2017, they became a Business Development Executive for NOVAON. Patricia then joined The Huddle Room in 2019 as a Digital Media Consultant and later became an Associate Integrated Communications Manager. In this role, they crafted full-year digital media strategies for Beer, FMCG, Cosmetics, and Real-estate brands, identified shifts in consumer behaviour, developed data-driven insights on industry trends, and managed budgets. Patricia also conducted market research and organized monthly analytical reports. In 2022, they began working as an Advertising & Marketing Account Manager for MEA and a Digital Analytic and Insights Specialist (Remote Work) for GrowthPhysics.

Patricia Velayo obtained their Bachelor's degree in Mass Communication/Media Studies from De La Salle University between 2013 and 2017. In 2016, they also attended Alliance Fran\u00e7aise de Manille. In 2018, they obtained the Search Advertising Assessment (Google Search Engine Marketing) certification from Google. Patricia also holds the Google Ad Fundamentals certification.