Alison Hughes

Alison Hughes is the Head of Insights at Meadow since November 2022. Prior to this, Alison held the position of Senior Category & Insights Manager at Meatless Farm from July 2020 to October 2022. With their extensive experience at NPD Travel Retail, formerly Counter Intelligence Retail, Alison served as the Product & Insight Lead. At Nestle, from 2002 to 2011, Alison held various roles including UK Category Development Manager for Biscuits and Impulse. Their expertise lies in developing product strategies, building business relationships, and delivering category and brand strategies based on intelligence.