James Gerber

Vice President, Product at Measured

James Gerber's work experience is as follows:

- Currently, they are the Vice President of Product at Measured, a company that helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. James has been in this role since January 2021.

- From August 2020 to January 2021, they served as the Vice President of Analytics at Quigley-Simpson.

- Prior to that, they were the Head of Analytics at AdQuick from October 2019 to August 2020.

- From June 2014 to April 2019, they worked at Clicktripz as the Senior Vice President of Product & Analytics.

- Before that, they were the Manager of Advertising Optimization at Dealer.com from September 2013 to May 2014.

- James also worked as the Director of Account Management & Analytics at Think Realtime, LLC from April 2013 to September 2013.

- From April 2012 to April 2013, they served as a Digital Media Planner at R&R Partners.

- In their role as a Digital Media Planner at Initiative from October 2011 to April 2012, they worked with clients such as CKE (Carl's Jr. / Hardees), Qualcomm (Snaptracs consumer products division), and Korean Airlines. James managed client relationships, developed and implemented digital campaigns, and collaborated with broadcast and promotions teams.

- James started their career as an Assistant Media Planner, Digital at Initiative from March 2011 to October 2011.

- Prior to working in the advertising industry, they were a Public Relations & Social Media Specialist at LFC Group of Companies from March 2009 to January 2011.

- James'sfirst job was as a Political Reporter at Politicker from August 2008 to January 2009.

James Gerber attended Tufts University from 2004 to 2008, obtaining a Bachelor of Arts degree. James'sareas of study included Political Science, Mass Communications, and Media Studies.

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