Freda Sullivan

Freda Sullivan is a seasoned professional with extensive experience in customer experience (CX) and process improvement across various industries. Currently serving as the Community Engagement Director at Medallia since August 2020, Freda leads global User Group chapters in enhancing CX and employee engagement strategies. Previously, as a Principal CX Advisor at Medallia, Freda collaborated with clients to develop best-in-class CX and employee programs. Experience at International Cruise & Excursions, Inc. involved directing CX strategies to improve brand engagement, while roles at Verengo Solar and American Express focused on process automation and customer experience enhancements. Early career positions at Honeywell Aerospace included leadership in Six Sigma initiatives and supply chain management, complemented by a foundational role at American Airlines. Freda holds a Master's degree in International Business from Western International University and a Bachelor's degree in Logistics, Materials, and Supply Chain Management from Arizona State University.