Medavie Blue Cross / Croix Bleue Medavie
Liv Macintosh is a seasoned UX and digital product strategist with extensive experience in user experience design and digital transformation. Currently serving as a Senior User Experience Strategist at Medavie Blue Cross since November 2020, Liv has become a subject matter expert in internal applications and has taken on product management responsibilities. Previous roles include UX Lead for the Assets Team at the Government of British Columbia and a Digital Product Designer at Liv UX, where Liv contributed to a variety of design projects. With a strong background in both strategic and tactical design across multiple organizations, including IBM and Cisco Systems, Liv holds a Bachelor of Informatics from Dalhousie University, emphasizing software systems and cybersecurity.
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Medavie Blue Cross / Croix Bleue Medavie
We are Canada’s only fully integrated health, disability, and drug carrier, covering 3.5 million Canadians nationwide. We are a private insurer and public program administrator for provincial and federal governments, with Veterans Affairs Canada and Immigration, Refugees and Citizenship Canada among our longstanding clients. Founded in 1943, we are a part of Medavie, a national health solutions partner. Together with Medavie Health Services, a national leader in primary health care solutions and the largest contracted provider of emergency medical services in Canada, we are committed to improving the wellbeing of Canadians.