Kelly Lerma has a diverse work experience in the field of media buying and advertising. Kelly currently holds the position of Senior Media Buyer at Media Culture (formerly Koeppel Direct) since February 2021.
Prior to this role, Kelly worked at Quigley-Simpson from 2015 to 2021, where they held various positions including Associate Media Director, Senior Media Supervisor, Senior Campaign Supervisor, and Campaign Supervisor. In these roles, they were responsible for overseeing multiple product campaigns and accounts, managing digital OTT budgets, executing media buys, analyzing performance, optimizing campaigns, and delivering client reports. Some of the notable clients they worked with include Proctor & Gamble, Retail Me Not, Telebrands, Yelp, Creditcards.com, and Stamps.com.
Before joining Quigley-Simpson, Kelly worked at Consumer Attorney Marketing Group, Inc. (CAMG) as a Senior Media Buyer for a brief period in 2015. Prior to that, they worked at Harbor Freight Tools as a Marketing Manager, Media and Analytics from 2013 to 2015, and as a Media Buyer from 2011 to 2013. Kelly also gained experience as a Senior Media Planner/Buyer at InterMedia Advertising in 2011, and as a Media Assistant/Executive Assistant at Icon Media Direct from 2008 to 2011.
Kelly Lerma has a Bachelor of Science degree in Business/Organizational Management from the University of La Verne. No specific start or end years for this education are provided.
May 1, 2024 - present
February, 2021
Director Of Product Marketing at Inato
VP Acquisition Marketing at Adyen
Director, Media & Technology Innovation at Northwestern University
Sr. Director - Insights & Technology at McKesson
Director, Cloud Platforms (sales, Marketing, Talent Acquisition) at Solita
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