Barb Riley

Barb Riley is currently the Vice President of Demand Generation & Marketing Operations at Media Horizons. With a background in strategic marketing consulting for Riley Marketing, Barb has extensive experience in providing operational, marketing, CRM, analytics, and competitive insights to small businesses, agencies, and venture capital firms. Previously, Barb served as the Director of Marketing at Dr. Leonard's Healthcare Corp., where she oversaw a Marketing team of 4 and an Analytics team of 5, managing a $60M budget and generating $200M+ in revenue. With a BS in Communications and Business from Marquette University and the University of Wisconsin Oshkosh, Barb's expertise lies in developing marketing and acquisition strategies that integrate digital and offline marketing spend for long-term business health.