Mariana Lopez

Mariana Lopez has extensive experience in digital marketing and strategy. Mariana is currently working as the Head of Strategy at Media.Monks, where they are responsible for leading the social strategy for their biggest client, BMW/MINI. Prior to this role, Mariana worked as a Digital Marketing Lead and Senior Digital Marketing Specialist at Media.Monks.

Before joining Media.Monks, Mariana worked at Philips as a Consumer Engagement Leader, where they focused on ensuring the best digital experience for consumers. Mariana led digital media strategy, PR/influencer initiatives, 360 campaigns, e-commerce, and CRM for Argentina and Uruguay.

Mariana also has experience at Avon, where they served as a Digital Strategy Supervisor, and at PRUNE as an Online Communication Analyst. Mariana began their career at Wunderman Buenos Aires, where they worked as an Account Assistant CRM, providing daily support and coordination between clients and different agency departments.

Throughout their career, Mariana has demonstrated expertise in digital strategy, content development, media planning, and team management. Mariana has worked with notable clients such as BMW/MINI, Philips, Avon, and Nestlé.

Mariana Lopez completed their undergraduate studies at the University of Buenos Aires from 2005 to 2011, earning a Bachelor's degree in Communications with a focus on advertising. In 2014, they pursued a postgraduate course in Fashion Marketing at the Universidad de Belgrano. Additionally, Mariana obtained certifications in "EMERGE: LEAD WITH COURAGE" from THNK School of Creative Leadership and "Learning Google Data Studio for Marketers" from LinkedIn in 2021.