Mario Xavier Carrasco

Mario Xavier Carrasco is a seasoned professional with extensive experience in multicultural marketing and research. As the Co-Founder and Principal of ThinkNow since February 2011, Mario has advanced cultural insights for companies and government agencies. Currently serving as Chairman of the Board for SampleCon and a columnist for MediaPost, Mario focuses on multicultural marketing and digital advertising. As the Country Manager for KMA starting in January 2024, Mario oversees the establishment of the company’s presence in the USA. Previously, Mario was a Founding Partner at Insights in Color and held key editorial roles at the Journal of Cultural Marketing Strategy. With a Master’s Degree in Entrepreneurship & Innovation from USC Marshall School of Business and a Bachelor’s in English Honors from California State University, Northridge, Mario has a strong educational background supporting a successful career.