Marina Lemos Coelho

Head Of Channel Development And Customer Success at Mediar

Marina Lemos Coelho has worked in the marketing and communications field since 2007. From 2007 to 2009, they worked as an Account Executive at 18 Comunicação, where they were responsible for attending to the demands of the Minas Gerais government and participating in briefing meetings with clients to identify demands and create advertising campaigns. From 2009 to 2011, they worked as an Account Executive at Perfil 252, where they were responsible for attending to the demands of the Belo Horizonte City Hall, coordinating briefing meetings, creating reports and spreadsheets for public accounts and managing funds. From 2012 to 2015, they worked at MB Comunicação as a Senior Account Executive, where they were responsible for attending to the demands of the Belo Horizonte municipal elections in 2012 and managing and coordinating the communication team at the central campaign. Since 2015, they have been the Head of Channel Development and Customer Success at IDXP Analytics, Inc., where they are responsible for generating insights on shopper behavior and results of promotional actions carried out in points of sale, as well as managing relationships and attending to the trade marketing, shopper marketing and category management areas of large companies such as Unilever, Nestlé, Brasil Kirin, Colgate, Danone and Mars.

Marina Lemos Coelho obtained a Master's Degree in Marketing/Marketing Management, General from PUC Minas in 2011. In 2007, they attended ESPM Escola Superior de Propaganda e Marketing for Atendimento Publicitário. Marina obtained a Bachelor's Degree in Advertising from Universidade FUMEC - Oficial in 2005. In 2015, they completed an Inbound Marketing course with Hubspot Academy.

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