James Riddle

James Riddle has a diverse work experience spanning various roles and industries. James is currently the Director of Insights & Analytics at Mediassociates since January 2023. Before that, they worked at Tinuiti from 2019 to 2023, where they held multiple positions including Associate Director of Insights & Analytics and Senior Digital Analyst. At Tinuiti, they led the development and growth of the Analytics Reporting Team, managed a team of 6 analysts, and supported over 13 clients. Prior to Tinuiti, James worked at MBB Agency as an Insights Analyst and Media and Analytics Coordinator, where they played a key role in building the agency's analytics offerings and leading change management. James also has experience as a Digital Marketing Coordinator at Midland Radio Corporation and as a Social Media Coordinator at Concorde Career Colleges, Inc. James began their career at Harbor Freight Tools as a Warehouse Manager and also has previous internship experience in marketing and coordination. James holds the position of UCM PRSSA Social Media Officer during their time at the University of Central Missouri in 2013.

James Riddle completed their Bachelor's Degree in Public Relations from the University of Central Missouri from 2012 to 2014. Prior to that, they earned an Associate of Arts (A.A.) degree from Metropolitan Community College-Blue River from 2006 to 2010. Additionally, James also pursued audio engineering at Kansas City Kansas Community College from 2006 to 2007. In addition to their formal education, they have also obtained certifications in Google Analytics IQ and SQL for Data Analysis, with the latter being from Udemy.