Marie-Adeline Rothenburger

Marie-Adeline Rothenburger has extensive experience in marketing analytics, business intelligence, and e-commerce consulting. Currently serving as Marketing Analytics Lead at Meetic since April 2013, Marie-Adeline is responsible for developing operational tools and processes to optimize online and offline marketing campaign profitability, including ROI forecasting and customer value analysis. Previously, Marie-Adeline worked at METHYS as a Business Intelligence Project Manager, focusing on upgrading budgeting applications for GEFCO, and held consulting positions at SFR and ALENIUM CONSULTANTS, where engagements included data warehousing strategies and ERP implementations. An early career as a Project Manager at Hôpital Privé de Paris Essonne involved modernizing the hospital's information systems. Marie-Adeline holds a degree in Information Systems Management from EPF Engineering School.