Burak Arca

Burak Arca is an experienced marketing analytics professional currently serving as the Marketing Analytics Lead at Storytel since January 2025. Prior to this role, Burak held several key positions, including Growth & Analytics Lead at J.LINDEBERG and Product Analytics & Experimentation Manager at NA-KD.com, where responsibilities encompassed leading experimentation, digital analytics, and full ownership of analytics tools. Burak also has experience as a Digital Analytics Manager and Sr. Analytics Specialist at Yemeksepeti, with a strong background in A/B testing and analytics. Earlier roles include positions at QNB Finansbank, JTI, Accenture, and Nielsen, reflecting a diverse skill set in analytics, marketing, and data management. Burak holds a Bachelor's degree in Political Science and International Relations from Boğaziçi University and an exchange degree focused on Political Culture from Maastricht University.