Piet-Hein van Aalst

Piet-Hein van Aalst has a diverse work experience spanning various roles and industries. Their most recent position is as the Chief Marketing Officer at Meetingselect, a company specializing in Meeting Management solutions. Prior to that, they worked as a Strategic Communication Advisor at PulseCath BV.

In 2016, Piet-Hein founded PHiQ, where they merged business consulting and marketing communications to help clients elevate their brand and achieve their business objectives. Some of their notable clients include Meetingselect, Pulsecath, Progress Communications, LVTPR, OCLC Global Library Cooperative, CGI EMEA, Capgemini Netherlands, NVM, Edutech, Dubai, Fidet Financial Services, Zeist, Leene Communicatie, Gouda, Linkdesign, Amsterdam, and Vital Orange, Haarlem.

Before starting their own company, Piet-Hein served as the Chief Commercial Officer (CCO) at LVT Group and as the Director of Strategy and Concept at Progress Communications. Piet-Hein also held the position of Consultant: Strategist Marketing Communications, Corporate and Public Affairs at OCLC, where they were responsible for developing and implementing corporate marketing strategies and communications programs.

Earlier in their career, Piet-Hein served as the Executive Director a.i. at Ketchum Amsterdam, where they temporarily managed the agency and guided senior members. Piet-Hein also worked as the CCO and Chief Strategist at Weber Shandwick, leading the development of the strategic plan and framework for the Benelux organization.

Piet-Hein's experience also includes serving as the Strategy Director at The Valley, where they helped brands create impactful customer experiences through clear brand strategies. Additionally, they were a member of the Advisory Board at CTRL-tv.

Overall, Piet-Hein van Aalst has a strong background in marketing, communications, and strategic planning, with expertise in industries such as Meeting Management, PR, and brand strategy.

Piet-Hein van Aalst has a diverse education history that spans across different institutions and fields of study. Piet-Hein attended Coornhert Lyceum, where they obtained their VWO degree. Piet-Hein then pursued further studies at the University of Amsterdam, specializing in Cultural and Western Philosophy. Afterward, they enrolled at Nyenrode Business University, focusing on Change Management and Organizational Development. Additionally, Piet-Hein also attended Harvard Business School, where they obtained a Master's degree in Digital Business.