Ibrahim Barakat

Ibrahim Barakat is a seasoned creative professional with extensive experience in the advertising and creative industry. Currently serving as a Creative Partner at TikTok since June 2021, Ibrahim also co-founded and leads melt as Founder, Director, and Creative Lead, while holding the position of TikTok MENA Creative Partner. Prior to this, Ibrahim gained significant experience at IMPACT BBDO as a Senior Creative and Senior Art Director, working on high-profile clients such as PEPSICO and Mercedes-Benz. Ibrahim's career began at McCann Worldgroup as an Art Director, contributing to campaigns for major brands including Etisalat and KFC. Ibrahim further enhanced skills through education at the New York Film Academy from February 2021 to February 2022.