Member Loyalty Group
Rebecca Secor has extensive experience in member loyalty and marketing, currently serving as Chief Experience Officer and Program Director at Member Loyalty Group since May 2008. In this role, Rebecca plays a key part in measuring and reporting Net Promoter Scores while developing industry standards for credit unions. Prior to this, from April 2002 to May 2008, Rebecca was the Marketing Manager at Educators Credit Union, where responsibilities included overseeing daily marketing operations and initiating Net Promoter research and member loyalty initiatives as Member Experience Auditor from 2005 to 2007. Rebecca Secor holds a degree from the University of Wisconsin-Parkside, completed in 2000.
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Member Loyalty Group
Member Loyalty Group was established to solve a common credit union problem – measuring, managing and taking action on member feedback. To provide that measurement across the credit union industry, and to do so in a collaborative fashion, Member Loyalty Group cemented an exclusive partnership with Medallia and other industry leaders. Today, that partnership, along with the financial backing from participating credit unions, has established a consistent, trustworthy Voice of the Member benchmark.