Alexander Zeh serves as the Head of Design at Mendix, where responsibilities include driving business growth and product differentiation through user experience. Previously, Alexander held the position of Creative Director at Cognizant, leading cross-disciplinary teams to produce innovative experiences and scaling operations. As a co-founder and designer at Topika, Alexander developed products and services using design thinking for diverse clients. Additionally, contributions as a curator for This Happened events in Amsterdam and Utrecht focus on real-world design projects. Earlier roles included graduation coaching at Hogeschool Rotterdam and design positions at Bang & Olufsen and Data-Overload, emphasizing digital product and interaction design. Alexander holds a BA in Graphic Design from HKU and a University Teaching Qualification from VU Amsterdam.