Chaichai Xu

Chaichai Xu is a Senior UX Researcher with extensive experience in user experience research and insights across various industries. Currently at HubSpot since January 2023, Chaichai previously held the same position at Macy's, where responsibilities included leading research for the Marketplace & Discovery shopping funnel and overseeing digital transaction management. Prior experience includes an Analyst role at Hudson's Bay Company, where Chaichai reported on customer insights and site experience metrics, and a Summer Research Associate position at Ogilvy focused on international brand localization research. Educational qualifications include a Master of Arts in Psychology from New York University, along with a certificate in Agile Project Management with SCRUM from OpenClassrooms and a Bachelor of Science in Social Psychology from UC San Diego.