Lisa Aarsman

Lisa Aarsman is an experienced professional in sales and business development, currently serving as the Director of Channel Sales & GTM Transformation at Mendix since May 2018, where responsibilities include leading market strategies and enterprise sales. Aarsman has also held various roles at Mendix, including Director of Enterprise Sales, Head of Go to Market, and Regional Sales Leader for DACH. Prior to Mendix, Aarsman was a Marketing Manager and Territory Account Manager at Hewlett Packard Enterprise, following an extensive educational background in International Management from top institutions including Rotterdam School of Management and Universidade Nova de Lisboa. Currently, Aarsman serves as an Algemeen bestuurslid at Stichting Eigenwijks, focusing on community development in Amsterdam Nieuw-West.