Michelle Duffy

Michelle Duffy is the Director of Marketing Operations at meQuilibrium, a position they have held since December 2020. Prior to that, they were the Marketing Operations Manager at meQuilibrium from March 2019 to December 2020 and the Marketing Manager at Zmags from July 2018 to February 2019. From April 2016 to June 2018, they were the Marketing Programs Manager at SiteSpect, Inc., a software company empowering businesses to optimize their digital customer experience through testing and personalization.

At SiteSpect, Duffy planned and managed marketing campaigns using Marketo, Salesforce, Linkedin and more. Michelle also project managed implementation of the company’s brand refresh, including drupal website re-skinning, content overhaul, and style guide management (key tools used: SmartSheets, Basecamp, Gather Content, Bugherd). Additionally, they acted as in-house designer to create ads, landing pages, graphics, presentations, collateral templates and more. Michelle also led marketing initiatives for cross-departmental Customer Care team including mapping of customer journey, launch of newsletter and development of training videos. Lastly, they identified sales enablement software to streamline collateral management and improve training.

Michelle Duffy has a Bachelors of Science in Communication, Management and Design from Ithaca College. Michelle also has certification from General Assembly in Data Analysis and HTML, CSS, & Web Design. Additionally, they are a Marketo Certified Expert from Marketo, an Adobe Company and has a certification from Google in Advanced Google Analytics.

Some of their coworkers include Charlotte Jegou - Marketing Specialist, Janice Dru-Bennett - Strategic Partnership Marketing Manager, and Robin Streit - SVP Customer Activation & Engagement. Their manager is Pam Boiros, Chief Marketing Officer.