Paco Lorente

Paco Lorente is a seasoned marketing professional and educator with extensive experience in various academic and consulting roles. Currently serving as the Marketing Manager at ESIC Business & Marketing School since October 2015, Paco also teaches in multiple executive programs and master's degrees across different institutions, including ESAN Graduate School of Business and Santander X Explorer. In addition to a robust academic career, Paco is an innovation consultant at WANNATHINK, contributing to the development of immersive innovation training models. Paco's expertise encompasses strategic marketing, consumer behavior, and innovative project management, supported by a strong educational background in organizational engineering and marketing communication from Universitat Politècnica de València.