Fabiola Ibarra

Fabiola Ibarra is a skilled professional in marketing and category management with extensive experience in the consumer goods sector. Currently serving as Category Manager for Sports at Mercado Libre since August 2024, Fabiola previously held various roles at Merama from April 2022 to August 2024, including Senior Commercial & Marketing Manager, Merchant Growth Manager, and Senior Specialist in Growth & Strategy Labs. Fabiola's background includes an MBA from Esade, where studies took place from September 2020 to April 2022, along with relevant internships at Johnson & Johnson and a notable career at Oriflame Cosmetics, where category management efforts drove significant revenue growth in key categories. Fabiola also has experience with Yves Rocher, Malaquita Design, and previous marketing roles that demonstrate strong capabilities in strategic planning, product management, and market analysis.