Mercantil Bank
Christine Esteve was named Executive Vice President and Chief Marketing Officer in June 2021. In her role, Esteve oversees brand and media strategy, customer research, advertising, local market delivery, and agency management.
A marketing leader with over 28 years of experience, Christine ensures a thoughtful approach to blending data, technology, and services to increase brand awareness, drive new customer acquisition and loyalty to ultimately drive revenue growth.
Christine held leadership positions at Carnival Cruise Lines from 1993 to 2021 in brand management, advertising, media, customer marketing, eCommerce, and performance marketing.
She graduated from the University of Florida with a Bachelor of Science in Advertising. She serves as a Member of the Board of Directors for the University of South Florida’s Digital Marketing certificate program.
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Mercantil Bank
Mercantil Banco Universal is a financial entity with 90 years of banking activity in Venezuela and is the main subsidiary of Mercantil Servicios Financieros (Mercantil). Mercantil Servicios Financieros is a financial services company in Venezuela, with a presence in 9 countries in America and Europe.