Shayla C.

Shayla C. has extensive experience in ticket operations and digital content management, currently working with Mercedes-Benz Stadium and Global Savings Group since April 2021. At Global Savings Group, Shayla C. is responsible for optimizing retailer landing pages to boost Google rankings and organic traffic, while producing engaging content across multiple digital platforms. Previous roles include serving as a Digital Content Associate at SportsID, Inc., where content creation supported communication efforts, and as a Search Engine Marketing Campaign Manager at YP, managing numerous SEM campaigns that drove significant revenue. Shayla C. began a career in communications as a Corporate Communications Intern with the Atlanta Hawks and State Farm Arena, gaining valuable experience in media management and fan engagement. Educational credentials include a Master's degree in Sports Administration from Georgia State University and a Bachelor's degree in Journalism from Florida Agricultural and Mechanical University.