Merch Traffic
Kelly McDonald possesses extensive experience in client relations and merchandise management. Currently serving as Executive Vice President of Client Relations at Merch Traffic since December 2019 and as Executive Vice President at Live Nation Merchandise since January 2013, Kelly McDonald specializes in acting as a liaison for touring, retail sales, licensing, and e-commerce. Additionally, from 1994 to January 2010, Kelly McDonald held the position of Director and Artist Liaison at F.E.A. Merchandise, further solidifying expertise in the merchandise industry.
Merch Traffic
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Merch Traffic is a branding and merchandise company founded in 2016. After years of success in the merchandise world, the team at Merch Traffic came together with a guiding principle to focus on meaningful partnerships with exceptional artists.