Fernando Garcia-Canton

Fernando Garcia-Canton is currently serving as the Senior Vice President Multicultural Strategy, Sales and Marketing at Merchants Distributors, LLC. Prior to this role, Fernando held various leadership positions at Xerox, such as Vice President and Managing Director for Latin America and Distributors Group, Managing Director for Xerox Mexico, and more. With a background in business administration and marketing, Fernando has successfully led strategic initiatives, driven revenue growth, and achieved market share increases throughout their career.