Jonathan Kruger

Jonathan works on Mercia’s VCT investment team, focusing on making Series A investments into promising consumer and B2B software startups and supporting the portfolio.

Prior to joining Mercia, Jonathan spent 3 years working at Google in the UK and Ireland, supporting high-growth seed stage businesses with go-to-market strategy and execution – covering product, digital marketing channels and branding. Prior to that, he founded and scaled his own VC-backed direct-to-consumer business, The Drop, which aimed to address the many problems of fast fashion with a new and disruptive made-to-order model.