Lichen Hong is an accomplished Business Analyst II at Meritco Services since June 2021, with prior experience as a Research Executive at MMR Research Worldwide, where involvement included high-profile global accounts in the FMCG industry and hands-on work across various quantitative research methodologies. Lichen is skilled in the entire project lifecycle, from proposal drafting to data analysis and reporting, and has collaborated closely with Southeast Asian agencies. Previous roles include a Trainee Research Executive at TEKsystems, where Lichen recruited IT talents for Fortune Global 500 companies and was recognized as Best Recruiter. Additional experience includes internships at Ipsos and The Martec Group, focusing on market research and competitor analysis. Lichen holds a Master of Science in Management from UCL and a Bachelor of Arts in English (Financial and Business Affairs) from Shanghai Jiao Tong University, along with an exchange program at the University of Birmingham.
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